Lucozade Fans Fives
ROLES
ART DIRECTION : DESIGN : CLIENT FACING
A great competition for the Premier League. The campaign was aimed to attract the most avid footie fans, set them a series of tasks over a 5week period and get the public to vote on their favourite content. Winners of the competition will go through to represent their club in a 5-a-side football competition held a Stamford Bridge. Unfortunately I cant lay claim to the idea as Lucozade's sponsorship agency came up with it, but I basically did all the rest, working with copywriters, designers, IA's, Facebook specialists and developers to bring it to life. I also presented all stages of the work to the head of branding for Sport.
To draw traffic to the Facebook site I was also in charge of creating online advertising, football club emails, Perimeter Board digital ads (the ones that wrap around the pitch) and match-day program ads specific to the supporters' clubs. It's been really great to play a part in all aspects of the campaign.
PERIMETER BOARD ADVERTISING
CLUB SPECIFIC MATCH DAY PROGRAM EXAMPLE
IDENTITY CONCEPT
ONLINE ADVERTISING EXAMPLES
CLUB EMAIL EXAMPLE
FACEBOOK COMPETITION PAGES
